A Googol Reasons why the Great Ad Fallback Biz Model is Full of Fail

In recent years, the dot com version 2.0 bubble found its way into mainstream culture. These were predominantly clueless folks choosing bad names for their business due to the failed foresight in the creation of domain names by domain name registrants/brokers. They all seemed to have a fall back business plan centered on advertisements. I like to call it the 'Google will make us rich' mentality. This is an entertaining video a little bit ahead of its time, but showing the ludicrous nature of the situation quite well [link: http://www.youtube.com/watch?v=I6IQ_FOCE6I].

Advertisers purchase ads in order to make clownsumers aware of their product and entice them to use their ill-gotten credit lines irresponsibly on their wares. When the clownsumer's credit dries up, the next logical thing would be their savings. Oops, we're not Japan here in the USA and we have no savings. Advertisers will also require to have or be making money in order to advertise. In this economy with the clownsumers tapped out like a bloodied UFC fighter the companies will be making less money to put into ad budgets knowing full well they likely will bear less fruit.

These types of actions come right to the heart of those fake biz plan companies and their use of the Google brokered advertising placements on their site that looks like a four year old named it. Just a couple years ago a lucrative advertisement that would show up all over the place was centered around real estate. We all know what happened to real estate, sales slowed, prices cratered, HELOC became impossible, and no one was looking for mortgages. So, in surfing today, instead of seeing the typical no-money-down ad draw by irresponsible lenders I saw this ad:

If this image does not make you laugh, then you might never be capable of laughter or you work for floogizoogidz.com or whatever (no offense to aforementioned mock web2.0 name if it ever comes into existence). In short, where these gents used to have an unlimited supply of ridiculous mortgage ads paid for by companies going bankrupt or being bailed out everyday, now they are resorting to self-served ads as if people don't know they can use Google.com to do websearches.