The Journal Register Co. is likely to close some print media newspapers if no buyer emerges. I can't find a possibility of why someone would like to purchase a newspaper in these times? One of the big reasons newspapers hung on as long as they did was the housing bubble. Many of the realtors and contractors were rolling in the fast flowing fat commissions and buying up ads everywhere they could think to buy ads. With sales rolling in as fast as ever and each deal being bigger than the last, there was no time or sense in practicing prudence and seeing which advertising was bringing the yield. Just spend spend spend and they will come. Invariably, some of that spend went to the newspapers and they obliged with the real estate ads all over the place.
That well is tapped now and as other notes here have pointed out advertising as a whole will be scaled back into this recession. Some newspapers are likely to not see the other side of this recession. I do not hazard a guess about this particular one.
Related:
A Googol Reasons why the Great Ad Fallback Biz Model is Full of Fail
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More People Dust Off the Ole Resume in October
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