Change of tune: iBright-Spot

With the Apple earnings report, we came to know the iPhone has now jumped up to about 39% of Apple's quarter actual revenue (they account for it over time under GAAP). They sold 6.9 million of them, contrary to what Jessica would have you believe of more than one per human on the planet.

This means Apple is able to push through 550-600$ devices into a weak retail environment. Although, the cost is mostly hidden from the simple-thinking hoarding masses of consumers since the actual cost is baked into the monthly service plan and subsidized by AT&T down to the 200$ price point to obtain one in-hand. What this tells me is that people will still be consumers, but will go for the in-reach item to get their shiny new toy. This probably takes sales from other higher ticket items like the flat screen TV and such. That's purely speculation and will remain to be seen if proven right.

Not all was rosy, they guided a wide range with the lower range being dismal. This is giving indications of being uncomfortable with projecting confidence in today's chaos.